A custom environmental campaign created for Loews Hotels in partnership with Brightline, Florida's high-speed rail service. Designed for placement across Brightline stations, the campaign highlighted the distinctive experiences of Loews Miami Beach and Loews Coral Gables through a cohesive, travel-inspired visual system.
I led the creative concept and design execution, developing a flexible visual language that connected each hotel's amenities through the idea of a journey.
Environmental Campaign · Concept Development · Graphic Design
A Journey Through Design
Inspired by Brightline's signature yellow, I developed an abstract travel path that weaves through each composition. Every curve creates a new "stop," highlighting a different hotel experience—from beachfront relaxation and elevated stays to dining and poolside escapes.
The visual system brings movement and continuity to a series of otherwise distinct placements, connecting both hotels through a shared narrative.
Marketing and Brand Storytelling
Marketing materials developed for Loews’ various properties, supporting seasonal campaigns and on-property storytelling across print, digital, and environmental touchpoints.
Where Sports and Luxury Meet
Design for the Arlington properties required balancing two distinct brand expressions, Loews and Live! by Loews, within a shared environment. With direct connections to major sports venues, the work needed to feel energetic and place-driven. Collateral was developed to navigate that intersection, maintaining brand clarity while allowing each property’s personality to come through.
Destination by Design
A custom campaign for Loews Hotels featured in Brightline stations, using travel-inspired visuals to highlight amenities at Miami Beach and Coral Gables properties.
A large-scale station takeover developed in partnership with Brightline, translating the Loews brand into a high-traffic commuter environment.
Selected projects designed and executed by Ellan Warren, developed within the Loews Hotels Brand Design Studio.
View Loews Restaurant Experiences here.