Loews
Hotels & Co

BRAND IDENTITY, DIGITAL DESIGN, SOCIAL, MERCH

Where Sports and Luxury Meet

Ongoing design work for a high-traffic property catering to both guests and game-day crowds.

At Loews Hotels, design precision meets guest interaction. As part of the Brand Design Studio team, I apply Loews' established branding across various materials, ensuring a consistent luxury experience. From menus and restaurant aesthetics to sales materials, digital banners, and event programs, each element is tailored to fit the unique vibe of our corporate, sport, or resort properties.

Our meticulous branding enhances everything from employee spaces to guest communications, reinforcing Loews Hotels' stature as a top choice in luxury hospitality, whether through a magazine ad or during an onsite event.

Where Design Meets Luxury

Bringing an Icon to the Beach

A timeless red-and-gold identity refreshed for a new home in one of Loews’ flagship hotels

Selling the Loews Experience

Marketing collateral crafted to capture the spirit of celebration and the sophistication of Loews

Destination by Design

Campaign concept and design showcasing luxury hotel offerings, one stop at a time.

Where Sports
and Luxury Meet

The Loews’ hotels in Arlington are unique in that two hotels are connected in a complex along with the Texas Rangers stadium. Live! by Loews is focused on sports and branded differently. Most collateral is branded toward one hotel, but there is often an intersection and combination for the two properties and branding.

Destination by Design

The Loews’ hotels in Arlington are unique in that two hotels are connected in a complex along with the Texas Rangers stadium. Live! by Loews is focused on sports and branded differently. Most collateral is branded toward one hotel, but there is often an intersection and combination for the two properties and branding.

Strategic branding across readerboards, room prints, and elevator wraps ensures consistent visual engagement, making every interaction a seamless invitation to enjoy a quick, delicious brew.

Digital Ad - Variety of Placements