Belen Gris is an art print shop shaped by pastel color, Danish inspired design, and a lighthearted approach to composition. The artwork is intentionally simple and expressive, with a style that feels fun, modern, and easy to bring into a variety of interior spaces. The identity reflects this spirit through soft palettes, friendly typography, and layouts that celebrate creativity.
I developed the brand identity, visual system, packaging, and digital collateral, helping extend Belen Gris’s vision into elegant, versatile touchpoints. The idea of “Eclectic Minimalism” guided the direction by mixing simple shapes with playful color so the art feels creative, lighthearted, and easy to bring into real spaces.
Brand Identity · Packaging
Digital Collateral · Identity System
Art Direction
photo by Simon Baungaard
A custom typeface logo for Belen Gris was created by creatively modifying HWT Gothic Round, incorporating playful and unique elements to reflect the brand's eclectic and whimsical identity.
The Belen Gris identity system provides a calm, refined foundation built for scalability. It ensures future pieces, packaging, or digital campaigns stay cohesive without requiring redesign. The visual language prioritizes clarity and subtlety, allowing craftsmanship and product quality to take center stage while ensuring brand recognition across platforms.
