Benedict is a hospitality brand concept centered on refined comfort, modern restraint, and thoughtful details. The visual direction balances warmth and sophistication, creating a brand world that feels elevated yet approachable across guest-facing and in-room touchpoints.
I developed the brand identity and visual system, extending the concept across campaigns, web design, and on-property materials including key cards, merchandise, and room collateral.
Brand Identity · Campaign Design
Digital Experience · Hospitality Collateral
Visual Systems
Benedict Hotel’s branding elegantly marries serif typography with modern sans-serifs, promising a timeless appeal that spans multiple cities, tailored for both historical enthusiasts and modern guests.
