Loews Hotels is a national luxury hospitality brand with properties across the United States. As part of the in-house Brand Design Studio, I worked on high-visibility brand initiatives that shape how the Loews experience is expressed across physical and digital environments.
My role focused on extending established brand systems through campaigns, environmental graphics, and on-property design, with an emphasis on clarity, consistency, and long-term brand integrity. I’ve partnered closely with marketing, operations, and leadership teams to ensure the brand translated cohesively across more than 20 properties.
Graphic Design · Art Direction
Environmental Graphics · Production Design
Motion · Vendor Coordination
View Loews Restaurant Experiences here.
Regency-Level Experiences
Select projects supported the Loews Regency property, where design decisions required heightened restraint, material sensitivity, and consistency. Work focused on refining brand expression across guest-facing and operational touchpoints, ensuring clarity and polish in high-touch hospitality environments.
Marketing and Brand Storytelling
Marketing materials developed for Loews’ various properties, supporting seasonal campaigns and on-property storytelling across print, digital, and environmental touchpoints.
Where Sports and Luxury Meet
Design for the Arlington properties required balancing two distinct brand expressions, Loews and Live! by Loews, within a shared environment. With direct connections to major sports venues, the work needed to feel energetic and place-driven. Collateral was developed to navigate that intersection, maintaining brand clarity while allowing each property’s personality to come through.
Destination by Design
A custom campaign for Loews Hotels featured in Brightline stations, using travel-inspired visuals to highlight amenities at Miami Beach and Coral Gables properties.
A large-scale station takeover developed in partnership with Brightline, translating the Loews brand into a high-traffic commuter environment.
Selected projects designed and executed by Ellan Warren, developed within the Loews Hotels Brand Design Studio.
View Loews Restaurant Experiences here.