Loews Hotels is a national luxury hospitality brand with properties across the United States. As part of the in-house Brand Design Studio, I worked on high-visibility brand initiatives that shape how the Loews experience is expressed across physical and digital environments.
My role focused on extending established brand systems through campaigns, environmental graphics, and on-property design, with an emphasis on clarity, consistency, and long-term brand integrity. I’ve partnered closely with marketing, operations, and leadership teams to ensure the brand translated cohesively across more than 20 properties.
Graphic Design · Art Direction
Environmental Graphics · Production Design
Motion · Vendor Coordination
View Loews Restaurant Experiences here.
Regency-Level Experiences
Select projects supported the Loews Regency property, where design decisions required heightened restraint, material sensitivity, and consistency. Work focused on refining brand expression across guest-facing and operational touchpoints, ensuring clarity and polish in high-touch hospitality environments.
Marketing and Brand Storytelling
Marketing materials developed for Loews’ various properties, supporting seasonal campaigns and on-property storytelling across print, digital, and environmental touchpoints.
Where Sports and Luxury Meet
Design for the Arlington properties required balancing two distinct brand expressions, Loews and Live! by Loews, within a shared environment. With direct connections to major sports venues, the work needed to feel energetic and place-driven. Collateral was developed to navigate that intersection, maintaining brand clarity while allowing each property’s personality to come through.
Destination by Design
A custom campaign for Loews Hotels featured in Brightline stations, using travel-inspired visuals to highlight amenities at Miami Beach and Coral Gables properties.
Selected projects designed and executed by Ellan Warren, developed within the Loews Hotels Brand Design Studio.
View Loews Restaurant Experiences here.