Loews Hotels & Co
At Loews Hotels, design precision meets guest interaction. As part of the Brand Design Studio team, I apply Loews' established branding across various materials, ensuring a consistent luxury experience. From menus and restaurant aesthetics to sales materials, digital banners, and event programs, each element is tailored to fit the unique vibe of our corporate, sport, or resort properties.
Our meticulous branding enhances everything from employee spaces to guest communications, reinforcing Loews Hotels' stature as a top choice in luxury hospitality, whether through a magazine ad or during an onsite event.
Where Design Meets Luxury
Deliverables
BRAND IDENTITY, DIGITAL DESIGN, SOCIAL, MERCH
Where Sports and Luxury Meet
The Loews’ hotels in Arlington are unique in that two hotels are connected in a complex along with the Texas Rangers stadium. Live! by Loews is focused on sports and branded differently. Most collateral is branded toward one hotel, but there is often an intersection and combination for the two properties and branding.
Destination by Design
A custom campaign for Loews Hotels featured in Brightline stations, using travel-inspired visuals to highlight amenities at Miami Beach and Coral Gables properties.
POD Mobile
Order Activation
Loews Nashville Hotel
Bringing Coffee Convenience to the Guest Experience
To drive awareness of POD, the hotel’s in-house coffee bar, I designed a cohesive on-site activation centered around mobile ordering. The campaign combined eye-catching elevator wraps, digital TV readerboards, and elegantly branded postcards placed at the front desk and in-room tables.
3 Door Elevator Wrap Featured
Corporate HR Collateral
Marketing & Events
