Loews Hotels is a national luxury hospitality brand with properties across the U.S. As part of their in-house Brand Design Studio, I contributed to large-scale campaigns, identity extensions, environmental graphics, and multi-channel collateral systems that helped bring the brand’s guest and employee experience to life.
Over two years, I supported design and art direction across 25+ properties, creating identity extensions, restaurant collateral, environmental graphics, and motion assets for on-property use.
Graphic Design · Art Direction
Environmental Graphics · Production Design
Motion · Vendor Coordination
Where Sports and Luxury Meet
The Loews’ hotels in Arlington are unique in that two hotels are connected in a complex along with the Texas Rangers stadium. Live! by Loews is focused on sports and branded differently. Most collateral is branded toward one hotel, but there is often an intersection and combination for the two properties and branding.
Destination by Design
A custom campaign for Loews Hotels featured in Brightline stations, using travel-inspired visuals to highlight amenities at Miami Beach and Coral Gables properties.
POD Mobile
Order Activation
Loews Nashville Hotel
Bringing Coffee Convenience to the Guest Experience
To drive awareness of POD, the hotel’s in-house coffee bar, I designed a cohesive on-site activation centered around mobile ordering. The campaign combined eye-catching elevator wraps, digital TV readerboards, and elegantly branded postcards placed at the front desk and in-room tables.
3 Door Elevator Wrap Featured
Corporate HR Collateral
Marketing & Events
