Beam is a modern furniture brand known for its minimal forms and contemporary materials. This project explores a conceptual campaign that places Beam furniture within classical paintings, creating a visual contrast between modern design and traditional art. The concept reimagines historical scenes through a contemporary lens, allowing the product to feel unexpected, expressive, and visually integrated rather than placed.
I developed a conceptual campaign exploring the intersection of modern furniture and classical art, using digital painting and compositing to seamlessly integrate Beam products into historic works.
Art Direction · Concept Development
Digital Painting · Visual Composition
Beam’s campaign juxtaposes the fluidity of Matisse’s brushstrokes with the clarity of modern typography, crafting a living space that is as much a nod to the past as it is a leap into the future.
Slide to Reveal the Transformation: See How Classic Art Meets Modern Living
